Photograph courtesy of The Nation

The Nationwide Public Relations Committee convened yesterday, led by Deputy Prime Minister Somsak Thepsutin, to deal with the disaster of low ratings for the Nationwide Broadcasting Companies of Thailand (NBT) channel.

Presently languishing in seventeenth place, NBT faces an uphill battle to resonate with viewers amidst fierce competitors.

The committee, comprising high brass from the Authorities Public Relations Division, dissected the inadequacies plaguing NBT’s outreach efforts. Deputy PM Somsak acknowledged the channel’s failure to successfully disseminate authorities messages.

Somsak highlighted the channel’s lacklustre presentation.

“NBT’s lack of ability to join with viewers nationwide is obtrusive.”

Urging a makeover in content material supply, he confused the crucial of jazzing up programming to reel in audiences.

Furthermore, Somsak castigated authorities companies for his or her archaic strategy to public engagement. In an period dominated by social media misinformation, he condemned the reliance on written statements, branding it a PR blunder. Somsak urged companies to fight pretend information head-on and dispel public apprehensions promptly, reported The Nation.

In associated information, the Supreme Administrative Court docket delivered a last blow, dismissing the Prime Minister’s Workplace secretariat‘s hefty 2.8 billion baht lawsuit towards iTV Public Firm. The lawsuit, stemming from a joint settlement with Shin Corp to function a TV station utilizing the UHF spectrum, has been a thorn within the aspect since 2007, persisting by way of quite a few administrations.

The Supreme Administrative Court docket’s resolute determination brings an finish to the extended iTV concession charges controversy, culminating in a dispute that started when the Prime Minister’s Workplace first took the matter to an arbitration panel in 2016.

In different information, an pressing letter was despatched in December final yr to the Nationwide Broadcasting and Telecommunications Fee board chairman by 4 of its commissioners. The letter, authored by Thanapant Raicharoen, Suphat Supachalasai, Pirongrong Ramasoota, and Somphob Purivikraipong, referred to as for a decision to public complaints regarding the merger between True Company and Complete Entry Communication.

Bangkok NewsPolitics NewsThailand Information