Logan Paul is an American social media influencer, skilled wrestler, YouTuber, entrepreneur and actor.

He gained fame via platforms like Vine and YouTube, the place he has thousands and thousands of subscribers.

Logan can also be recognized for his involvement in boxing matches, appearing roles in TV reveals and movies and his podcast, Impaulsive.

Moreover, he has ventured into the WWE, competing on the SmackDown model and holding the WWE United States Championship.

Regardless of controversies, comparable to posting inappropriate content material on YouTube, Logan has maintained a major following and diversified his profession throughout numerous leisure sectors.

Net value $150 million
Career Influencer, skilled wrestler, YouTuber, entrepreneur, actor
Date of beginning April 1, 1995
Nationality American

Background and adolescence

Logan was born on April 1, 1995, in Westlake, Ohio, to folks Pamela Stepnick and Gregory Paul.

Raised alongside his youthful brother Jake, Logan started creating movies for a YouTube channel referred to as Zoosh on the age of 10.

He attended Westlake Excessive College, excelling in soccer and wrestling. Regardless of initially majoring in industrial engineering at Ohio College, he dropped out in 2014 to pursue a full-time social media profession. 

Logan gained early recognition on Vine, a now-defunct video-sharing app, the place his comedic sketches attracted thousands and thousands of followers.

Transitioning to YouTube after Vine’s closure, he established himself as a distinguished content material creator with each day vlogs and diversified into appearing, music and boxing.

Net value

Logan’s internet value is estimated to be $150 million as of early 2024.

His earnings stem from numerous sources, together with YouTube, the place he has thousands and thousands of subscribers, producing substantial advert income and sponsorships.

Moreover, Logan has diversified his revenue via ventures like boxing matches, appearing roles, podcasting, and his clothes model, Maverick.

He additionally holds a stake within the power drink model Prime, which has contributed considerably to his wealth.

UFC deal

Logan just lately made headlines by securing a major cope with the UFC, the place Prime Hydration, a model he co-founded with KSI, grew to become the official sports activities drink of the UFC.

This partnership includes Prime Hydration being prominently featured at UFC occasions, together with having its emblem displayed throughout the Octagon and throughout press conferences, marking a serious milestone for the model and showcasing its progress since its launch in 2022. 

The collaboration between Logan, KSI, and the UFC President, Dana Whit, highlights the strategic positioning of Prime Hydration within the sports activities trade, leveraging their social media affect and international attain to advertise the model to thousands and thousands of followers worldwide.

This deal signifies a major step for Prime Hydration in increasing its market presence and establishing itself as a key participant within the sports activities drink trade.

WWE sponsorship deal

Logan just lately secured a groundbreaking sponsorship cope with WWE, making Prime Hydration the unique Official Hydration Drink Companion of WWE, marking the biggest sponsorship deal in WWE historical past.

This partnership permits Prime Hydration to be prominently featured at WWE occasions, together with WrestleMania and Cash within the Financial institution, with unprecedented publicity and integration inside key WWE property.

The deal, undisclosed in monetary phrases, highlights the model’s vital progress since its launch in 2022, surpassing $1.2 billion in annual gross sales in 2023.

Regardless of controversies surrounding Prime Vitality’s caffeine content material, Prime Hydration’s collaboration with WWE and UFC showcases its strategic model positioning and growth into the sports activities trade.

Impaulsive Podcast

Logan’s podcast, Impaulsive, has been a platform the place he discusses numerous matters and engages with company.

The podcast has confronted controversies, however it has additionally been an area for Logan to deal with severe points like Black Lives Matter and anti-racism, showcasing a facet of him that followers and critics have praised for progress and maturity.

Moreover, Logan has invited Coffeezilla, a YouTuber recognized for investigating scams, onto his podcast to deal with allegations associated to the CryptoZoo challenge, demonstrating a willingness to have interaction in discussions and clear the air.

The podcast has been a major a part of Logan’s public picture, offering a platform for him to share his ideas, work together with company, and tackle each private and societal points.

Prime Hydration

Prime Hydration is a product co-founded by Logan and KSI.

It’s an power drink that goals to disrupt the sports activities power drink market by providing a more healthy, tastier and extra inexpensive different.

Prime Hydration incorporates 10% coconut water, antioxidants, and electrolytes, out there in eight completely different flavors.

The model has gained vital success, with Logan mentioning that Prime made $250 million in retail gross sales and grossed $110 million internally inside a 12 months of its launch.

Moreover, in January 2023 alone, Prime generated an extra $45 million in gross sales.

The success of Prime Hydration may be attributed to the advertising and marketing methods employed by KSI and Logan Paul, leveraging their large on-line presence, fan base, and social media affect to create hype across the product even earlier than its official launch.

The exclusivity and desirability of Prime Hydration have been maintained by retaining demand excessive and provide restricted, much like the enterprise mannequin of Supreme.

Maverick Attire

Maverick Attire is a model that gives path operating attire and equipment for out of doors fanatics.

They supply a spread of merchandise together with sweaters, caps, beanies, tees and footwear designed for path operating.

The model is obtainable on numerous platforms like Maverick Race, Amazon.co.uk, Etsy UK and Maverick Attire Ltd in Poole.

Maverick Attire Ltd was beforehand often called TOA Merch Ltd and operates as a non-public restricted firm specializing in retail gross sales.

Prospects can discover distinctive and customized handmade items from Maverick Attire on Etsy UK.

Logan Paul PHOTO/BuzzFeed

Automotive assortment

Logan’s automotive assortment features a Mercedes Benz G550 4X4, a Mercedes ‘Maverick’ Sprinter Van, a Dodge Challenger SRT8, a Polaris Slingshot and a Ford Bronco.

His assortment options distinctive and personalized automobiles just like the ‘Cool Bus,’ a fully-customized college bus costing £95,000, and the Polaris Slingshot, a three-wheeled automobile.

Notably, Logan’s Dodge Challenger SRT8, a muscle automotive, was given away to a member of the Maverick Membership in 2020.

His Mercedes Benz G550 4X4, often called ‘Yeti,’ and the Sprinter Van are standout items in his assortment.

Actual property properties

Logan’s actual property portfolio consists of his Encino compound in California, which he listed for $8.99 million and later offered for $7.4 million.

The property, situated at 4546 White Oak Ave., was offered with the help of brokers Josh & Matt Altman.

Vine profession

Logan’s profession took off on the video-sharing app Vine, the place he gained immense reputation with thousands and thousands of followers.

His success on Vine led to him turning into one of many platform’s hottest creators, recognized for his comedic, artistic and energetic fashion.

Logan’s rise to fame on Vine paved the best way for his success on YouTube, the place he diversified his content material and engaged with a broader viewers. 

Transition to YouTube

Logan transitioned to YouTube after gaining reputation on the now-defunct video-sharing app Vine.

Following Vine’s closure, Logan shifted his focus to YouTube, the place he continued creating content material and partaking along with his viewers.

His transition to YouTube was seamless attributable to his current fan base and the chance to achieve a broader viewers on the platform.

Logan’s energetic and comedic fashion resonated nicely with viewers, permitting him to keep up and develop his following on YouTube.

This transfer enabled Logan to diversify his content material, discover new artistic avenues, and additional solidify his presence within the digital leisure trade.

Boxing profession

Logan’s boxing profession has been eventful, with a complete of 4 fights; his document presently stands at 1 win, 1 loss, and 2 attracts.

Notable matches embrace his draw towards KSI in November 2019 and his victory over Dillon Danis in October 2023.

Regardless of current studies suggesting his retirement from boxing after turning into the WWE United States Champion, it seems that Logan’s assertion about retiring was made in a sarcastic tone throughout an interview on Fox Enterprise.

Given his historical past of sarcasm and the potential for profitable fights sooner or later, it’s possible that Logan will proceed boxing if the correct alternatives come up.

Suicide Forest controversy

In 2017, Logan posted a video exhibiting a lifeless physique in Japan’s Aokigahara forest, often called the “suicide forest”, on his YouTube channel.

The video sparked widespread backlash and criticism for its insensitive dealing with of a delicate matter.

Regardless of blurring the face of the deceased, Logan confronted extreme repercussions, together with dropping promoting income and being faraway from Google Most popular.

The fallout from the video led to a lawsuit towards Logan by a manufacturing firm, claiming monetary losses because of the controversy.

He later expressed remorse and acknowledged the incident as a turning level in his life, main to non-public progress and a shift in his content material in the direction of extra constructive and socially acutely aware themes.

The controversy highlighted the necessity for accountable content material creation and the impression of social media influencers on delicate points.


Logan’s household consists of his dad and mom, Pam Stepnick and Greg Paul, and his brother, Jake Paul.

The Paul brothers, Logan and Jake, rose to fame on social media platforms like Vine and YouTube.

Regardless of their dad and mom’ divorce after they had been younger, Pam and Greg supported their sons’ ambitions.

Pam is described because the candy, supportive mom determine, whereas Greg has a harder exterior.

The brothers’ relationship has been marked by each rivalry and collaboration, with their feud resulting in elevated fame.

Their dad and mom have embraced their public personas, with Greg taking a backseat after initially being concerned of their boxing endeavors.

The Paul household’s journey from Ohio to international fame, together with boxing matches and enterprise ventures, has been eventful and has garnered vital consideration.

Jake Paul’s internet value

Jake’s internet value is estimated to be round $80 million in 2024.

He has amassed this wealth via numerous endeavors, together with his profitable boxing profession, merchandise gross sales, YouTube content material creation, and profitable model partnerships.

In 2021, Jake’s earnings soared to $45 million primarily from his involvement in three skilled boxing matches.

Moreover, he earned $5 million from endorsements and income generated via his social media presence.

His income streams are numerous, with vital revenue generated from boxing occasions, merchandise gross sales, YouTube, and model partnerships.

Jake’s internet value is predicted to proceed to rise as he expands his model and capitalizes on his reputation within the digital realm and the boxing world.