JoJo Siwa is an American dancer, pop singer, actress, and YouTube persona born on Might 19, 2003, in Omaha, Nebraska.

Siwa gained fame after showing on the fact TV present, Dance Mothers, and its spin-off, Abby’s Final Dance Competitors.

She can also be identified for her YouTube channel, the place she shares her music movies, dance performances, and private vlogs.

Siwa has launched a number of singles, together with Boomerang, Child in a Sweet Retailer and D.R.E.A.M.

She has additionally launched her personal line of client merchandise, together with her signature bows, clothes and accessories.

In 2021, Siwa got here out as queer and has since develop into a distinguished Gen Z LGBTQ activist and social media influencer.

Internet price $20 million
Career Dancer, pop singer, actress, YouTuber
Date of start Might 19, 2003
Nationality American


Siwa is the daughter of Tom, a chiropractor and Jessalyn, a dance teacher.

She has an older brother named Jayden. Siwa rose to fame via actuality TV exhibits like Dance Mothers and Abby’s Final Dance Competitors, showcasing her abilities in dancing, appearing and singing.

Recognized for her vibrant model with huge bows and colourful ponytails, she has launched hit singles like Boomerang, Child in a Sweet Retailer and D.R.E.A.M.

Siwa’s success extends to YouTube, the place she shares music movies and vlogs.

Her recognition led to varied ventures together with a line of bows and client merchandise.

Moreover, she has ventured into TV exhibits like Lip Sync Battle Shorties and flicks similar to The Indignant Birds Film 2.

Internet price

Siwa’s estimated web price is $20 million.

She has amassed this wealth via varied ventures together with music gross sales, excursions, YouTube income and endorsement offers with retailers like J.C. Penney.

Siwa’s success extends past her music profession to incorporate branded merchandise like her signature bows, clothes strains and equipment.

Moreover, she has ventured into appearing with roles in movies like The J Workforce and has a vital following on social media platforms.

Siwa’s journey to stardom started with appearances on actuality TV exhibits like Dance Mothers and Abby’s Final Dance Competitors, showcasing her abilities in dancing and singing.

Endorsement offers

Siwa has inked a number of profitable endorsement offers and partnerships with manufacturers similar to Nickelodeon, Claire’s and JCPenney.

These collaborations haven’t solely boosted her visibility but in addition considerably contributed to her earnings.

Siwa’s enterprise ventures, together with her merchandise line that includes signature bows, equipment, attire and residential items, have performed a substantial position in enhancing her web price.

Moreover, she has a doll line with Simply Play modeled after her.

Given her numerous revenue streams and continued success in music, appearing, YouTube and enterprise ventures, Siwa’s web price is projected to extend considerably by 2024.

Nickelodeon partnership

Siwa signed a expertise take care of Nickelodeon in 2017, which included collaborations in client merchandise, authentic programming, social media, stay occasions and music.

Regardless of her long-standing relationship with Nickelodeon, Siwa revealed in a social media submit that she was not invited to the Nickelodeon Children’ Alternative Awards in 2022, regardless of being nominated for the sixth consecutive 12 months.

This absence sparked hypothesis and controversy amongst followers and media shops.

Siwa expressed disappointment at not receiving an invite to the occasion and shared her confusion over the scenario.

Regardless of this incident, Siwa has had a profitable profession with Nickelodeon, together with tasks just like the docu-style particular that supplied viewers an unique look into her life.

JCPenney collaboration

Siwa had a vital partnership with JCPenney, a retailer identified for its numerous vary of merchandise.

This collaboration included a line of JoJo Siwa watches, equipment, and clothes objects accessible at JCPenney shops.

The partnership prolonged to interactive workshops hosted by JCPenney’s Nickelodeon Children Zone, the place children might interact in actions associated to Siwa and different Nickelodeon themes.

Moreover, JCPenney supplied a number of JoJo Siwa merchandise for infants, children and women, starting from clothes to equipment.

The licensing offers with JCPenney allowed followers to entry a extensive collection of Siwa merchandise, showcasing her affect within the retail market and her attraction to a younger viewers.

Claire’s endorsement deal

Siwa had a partnership with Claire’s, a common retailer identified for equipment and wonder merchandise.

Nonetheless, in 2019, there was a recall of the JoJo Siwa Make-up Set because of issues over asbestos contamination.

The U.S. Meals and Drug Administration (FDA) had issued a warning in regards to the product, prompting Claire’s to voluntarily recollect it.

Siwa herself addressed the difficulty in a YouTube video, expressing her disappointment and emphasizing the significance of security in her model.

Regardless of this incident, Claire’s continues to promote Siwa merchandise, together with objects like diaries, hair bows and different equipment.

JoJo Siwa signature bows

Siwa is understood for her signature bows, which have develop into a common vogue assertion amongst her followers.

These bows can be found in varied kinds, sizes and colours, and may be discovered on varied on-line marketplaces similar to AliExpress, Etsy, Zavvi and Claire’s.

A number of the common Siwa bows embody the 8″ Jojo Siwa Bows with massive ribbon knots, wool bow ties, and hair bows with rainbow gems.

These bows are sometimes comprised of premium ribbon supplies and have distinctive designs, making them a common accent for followers of the star.

Siwa’s signature bows are sometimes related together with her vibrant and colourful model, and they’re a vital a part of her model.


Actual property properties

Siwa bought a dwelling in Los Angeles in June of 2017.

Her former mansion was identified for its vibrant decorations, together with posters and wall decorations together with her face because the prime focus.

In December 2019, she purchased a new mansion in Tarzana, California, for $3.425 million.

The Mediterranean-style palace affords greater than 6,000 sq. toes of dwelling area, together with a grand double-height lobby with marble flooring and an elegantly curved staircase.

The home additionally options a video games room with a custom-made pool desk, a Coca-Cola desk, a crane sport and a gumball machine. 

Outdoors, there’s a basketball courtroom, pool, lounge space, cozy outside couches and an outside kitchen alongside the swimming pool and inset spa.

Automobile assortment

Siwa’s automotive assortment contains a {custom} BMW M4 convertible, a {custom} Tesla Mannequin X and a white Lamborghini Urus.

Her mother and father gifted her the BMW M4 for Christmas, which was personalized in honor of her D.R.E.A.M. live performance tour.

The Tesla Mannequin X, one of the vital costly fashions accessible, options a collage of a number of footage of Siwa’s face masking the complete exterior.

This colourful automotive was vandalized in 2021 when it was egged exterior her home.

Siwa’s automotive assortment displays her vibrant and distinctive model, with every car personalized to match her model and persona.


Siwa started her profession on the age of 9 when she competed on the Dance Mothers spinoff Abby’s Final Dance Competitors.

After being eradicated from the present, she and her mom, Jessalyn Siwa, joined the Abby Lee Dance Firm (ALDC) in the course of the fifth season of Dance Mothers.

Throughout her time on the present, she launched her personal YouTube channel, which has since garnered over 12 million subscribers.

Siwa’s YouTube channel has performed a vital position in her profession, because it has helped her achieve recognition and safe skilled alternatives.

She has launched music, starred on TV packages, and signed a Nickelodeon expertise deal for occasions and merchandise.

In 2016, Siwa introduced a line of bows in collaboration with Claire’s, which has bought over 80 million worldwide.

She has additionally expanded her attain to TV exhibits and flicks, showing in exhibits like Superstar Household Feud and flicks like Blurt! and The J Workforce.

In 2018, Siwa launched into her first main live performance tour, D.R.E.A.M. The Tour, which visited 52 cities in the US, Canada, the UK and Australia.

She has additionally been concerned in varied enterprise ventures, similar to launching a line of bed room decor, dolls, equipment and books geared toward younger kids in collaboration with J.C. Penny.

In 2021, Siwa got here out as a member of the LGBTQ+ group and confirmed that she was courting Florida native Kylie Prew.

She has additionally been a decide on the fact TV present So You Suppose You Can Dance and obtained the Gamechanger Award from GLSEN for her efforts to fight bullying.

LGBTQ activism

Siwa has been open about her assist for the LGBTQ group and has been a vocal advocate for LGBTQ rights.

She has used her platform to advertise inclusivity and acceptance, and has been praised for her optimistic affect on younger folks.

Siwa has been a position mannequin for a lot of and has impressed others to embrace their true selves.

Her activism has been acknowledged by varied organizations and she or he has been honored for her contributions to the LGBTQ group.

Relationship standing

Siwa has been in a number of relationships all through her profession.

In August 2020, she confirmed she was courting Mark Bontempo, however they broke up in December of the identical 12 months.

In February 2021, Siwa revealed she had a girlfriend, Kylie Prew, however they broke up in October 2021.

She additionally briefly dated Katie Mills in December 2021, however they clarified they had been simply pals in January 2022.

Siwa was then linked to Avery Cyrus, however they broke up in December 2022.


JoJo comes from a household of 4, together with her mom Jessalynn Siwa, her father Tom Siwa and her older brother Jayden Siwa.

Jessalynn is a dance teacher and studio proprietor, whereas Tom was a chiropractor earlier than becoming a member of JoJo’s enterprise and content material growth workforce. 

Jayden is a actual property agent with Compass.

JoJo may be very shut together with her household and infrequently travels with them for assist throughout main life and profession milestones.

She has additionally labored together with her mom on exhibits like America’s Acquired Expertise and Siwa’s Dance Pop.

Jayden Siwa profession

Jayden Siwa, the older brother of JoJo, is a social media influencer and actuality TV star identified for his presence on platforms like Instagram and YouTube.

He gained recognition via his self-titled YouTube channel, the place he shares meals evaluation movies and different content material.

Jayden has over 130,000 followers on Instagram and greater than 96,000 subscribers on YouTube. He’s additionally acknowledged as ‘The Meals Dude’ on varied social media platforms.

By way of private life, Jayden is at the moment in a relationship with Abbie Crandall, with whom he has been collectively since 2020.

Earlier than Abbie, he dated people named Claire in 2018 and Lily Kate Cole in 2019.

Jayden was born on Might 20, 2000, in Omaha, Nebraska, to folks Tom and Jessalynn Siwa.

He attended Roncalli Catholic Excessive Faculty and developed an curiosity in baseball throughout his teenage years.