Adrian Portelli is a 34-year-old automobile fanatic and on-line promotions guru from Melbourne.

He based LMCT+, a promotions and giveaway platform specializing in luxurious automobiles and status homes, which has develop into Australia’s largest automobile group. 

Portelli’s internet value is reported to be $1 billion, and he’s recognized for his philanthropic efforts by way of The Little Legends Basis, supporting youngsters with persistent sicknesses.

His internet value is reported to be over $1 billion, and he’s recognized for his philanthropic efforts by way of The Little Legends Basis, supporting youngsters with persistent sicknesses.

Portelli’s gained important consideration for buying three homes on The Block in 2023 for $12.4 million, showcasing his strategic bidding ways and enterprise acumen.

Web value $1.30 billion
Occupation Promotions guru
Date of delivery January 26, 1989
Nationality Australian

Background and adolescence

Portelli was born on January 26, 1989, in Melbourne, Australia.

Rising up, he was uncovered to the enterprise world from an early age, demonstrating an entrepreneurial spirit by partaking in actions like promoting lemonade stands and organizing storage gross sales.

Regardless of dropping out of college, he ventured into tech startups in Los Angeles, the place he developed profitable apps, showcasing his knack for figuring out market alternatives and turning concepts into worthwhile ventures.

Portelli’s early household life and experiences working in his father’s auto storage laid the muse for his future successes.

Web value

Portelli’s internet value is a powerful $1.30 billion, as reported by varied sources.

His wealth stems from his profitable enterprise ventures, notably LMCT+, a luxurious automobile group and promotions platform that has garnered important success and income.

Portelli’s strategic investments in actual property, together with high-value properties like Melbourne’s costliest penthouse, have additionally performed an important function in accumulating his wealth.

Moreover, his ardour for luxurious vehicles and involvement in on-line competitions have additional contributed to his monetary success, solidifying his place as a outstanding entrepreneur with a outstanding internet value.


LMCT+ is a thriving luxurious automobile group and promotions platform based by Portelli.

LMCT+ operates as a commerce promotions lottery enterprise, the place members pay subscription charges for raffle tickets and entry to unique reductions from over 600 retail companies, often known as Mates Reductions.

The subscription mannequin provides totally different tiers, every offering various advantages like raffle tickets and low cost entry.

Portelli’s strategic strategy consists of engaging shoppers with restricted entry promotions to develop into full-fledged members, driving income and membership progress.

Initially scuffling with a subscription mannequin, LMCT+ discovered success by way of single fee packages promoted on social media earlier than transitioning to subscription plans.

Portelli’s collaboration with social media influencers like Willem Powerfish and Troy Sweet additional boosted LMCT+’s visibility and membership base.

How does LMCT+ generate income?

LMCT+ generates income primarily by way of a subscription-based mannequin the place members pay a month-to-month charge for entry to unique reductions, automobile giveaways and different providers provided by the platform.

The corporate reported producing $60 million in income in a 12 months by way of the sale of subscriptions that assorted in value, with some costing as much as a specific amount.

Moreover, LMCT+ companions with companies throughout Australia to supply substantial reductions to its members, creating a price proposition that draws subscribers keen to pay for the advantages and alternatives accessible throughout the group.

The platform’s success can be fueled by its strategic giveaways of high-value objects like vehicles, boats and homes, engaging people to affix the membership-based group for an opportunity to win these prizes, additional contributing to the corporate’s income stream.

Automobile assortment

Portelli has a outstanding automobile assortment that includes collectible supercars like Lamborghinis, McLarens and Koenigseggs.

His assortment features a McLaren Senna GTR, which was hoisted by a crane into his $39 million 57th-floor penthouse in Melbourne.

The McLaren Senna GTR is a track-only automobile with a 4.0-liter twin-turbocharged V-8 engine and is restricted to only 75 fashions.

Portelli is acknowledged for his engagement within the Australian media, notably for his involvement in the home renovation TV present, The Block and his high-value raffle-based subscription enterprise.

Adrian Portelli PHOTO/Instagram

Actual property portfolio

Portelli bought a Gold Coast mansion in a spontaneous $2.3 million deal, beforehand owned by worldwide DJ group New World Sound.

Moreover, he reportedly owns one other property on Queensland’s Hope Island and is within the means of constructing a home in Sanctuary Cove, a number of streets away from his latest buy.

Moreover, in November 2023, Portelli acquired a Gisborne house, situated 45 minutes from Melbourne’s CBD, after a pair complained concerning the property, showcasing his various actual property investments.

Portelli’s actual property ventures complement his success within the luxurious automobile trade, notably by way of his firm LMCT+, which focuses on luxurious automobiles and status homes.

The Block acquisition

Portelli, the Australian entrepreneur often known as Mr. Lambo, made headlines for his acquisitions on The Block.

Throughout the 2023 season, he bought three multi-million greenback homes on the present, totaling $12.4 million.

Portelli acquired Steph and Gian’s home with a gap bid of $5 million, adopted by Eliza and Liberty’s home for $4.3 million, and Kyle and Leslie’s home for $3.1 million.

Regardless of going through challenges in making a gift of these properties by way of raffles, Portelli’s strategic bidding showcased his dedication and enterprise acumen.

His purchases stirred pleasure and hypothesis, with every home reflecting distinctive kinds and options that attracted consideration from viewers and members alike.

Portelli’s involvement in The Block not solely demonstrated his aptitude for luxurious actual property but in addition highlighted his willingness to interact in high-stakes auctions to safe properties that captured his curiosity and funding imaginative and prescient.


Portelli grew up in a loving surroundings along with his dad and mom and two brothers.

Each of his elder brothers are at present married, and Adrian, who’s single, has a detailed bond along with his nieces and nephews, who’re at present the love of his life.

Regardless of restricted details about his dad and mom’ names, Portelli’s household background displays a supportive upbringing that has influenced his entrepreneurial journey and achievements within the luxurious automobile and actual property industries.

His household ties and upbringing have probably performed a task in shaping his values and drive for fulfillment, evident in his various enterprise ventures and philanthropic efforts aimed toward giving again to the group, corresponding to by way of the Little Legends Basis.

Is Adrian Portelli married?

Portelli doesn’t have a publicly recognized girlfriend or companion in the mean time.

Regardless of his important success within the luxurious automobile trade and actual property investments, particulars about his romantic relationships will not be accessible within the public area.

Portelli’s focus appears to be on his profession, philanthropic endeavors, and household relationships, reflecting his dedication to his enterprise ventures and group initiatives.